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Young Consumer Research


Anthropology

Live together, eat together, drink together, shop together, become one with young consumers to document their needs, dislikes, demands, like no other methodology.

Scenario

Through various backdrops to discover a product’s opportunity, demand, and shot-comings from multiple angles.

Ecosystem

Point of sales deep observation to understand the mind-set of consumption at the “last mile”.

Idea Lab

In-depth discussion and collaboration with young consumers to generate valuable insights for product and experience innovation.


Ecology Determines Survival
All human systems can learn from nature to discover answers and success

There are 30 million species of life-forms – distributed over spaces 12 kilometers above the surface of the Earth down to the abyss of ocean floors; there is competition in everything, ranging from the basic necessities of life to large corporations. Every known sector or field is crowded with competitors. Only the fittest and those that adapt will survive. Those that do not adapt face death and extinction. Living things offer us rules for survival; these rules inspire competition of today's business world. We would rather learn from biologists than from economists.

Biological Ecology – Natural Selection

- Ecological competition will leave only the fittest organisms
- There are no two biological organisms the same, every organism finds its appropriate place
- The longest surviving organisms are those that adapt to the environment

Business Ecology – Market Selection

- Business competition will leave the only best adapted companies and brands
- There are no two companies alike, every brand finds its appropriate positioning
- The longest surviving brands are those that advantageously find its place the business environment

Four Dimensional Competition theory

All organisms must have space to thrive, time to develop, resources to survive, and competitive edge to outmaneuver. These four dimensions cover the necessary factors of life, establishing a foundation for our business theory.

Space

For organisms, space is the living environment; for companies, space is the market. For organisms and companies alike, the size and quality of space determines survival or extinction.

Time

The world is rhythmic and progress advances in stages. In business, capturing trends and opportunities, with the right timing, is an important method to advance progress.

Resources

Resources are not absolute, but are relative. Organisms and companies all must discover and utilize the core value of its resources to achieve breakthrough.

Competition

Competition is unavoidable—survival and progress are all predicated on it. Should one fight to the death or live to fight another day? There are many paths to victory—which way is the most worthwhile, that’s most important.